Day 1 of E-marketing school (Proven system)

Every successful company relies on a PROVEN SYSTEM to run
and grow their business.

Walk into any McDonald's outlet and you'll notice a proven system in action.

From the cashier who takes your order, to the staff who prepares the burgers down to the person who cleans the toilets – EVERYONE has a SPECIFIC ROLE in the organization and follows a SPECIFIC set of procedures and instructions.

It's no wonder a multi-million business like McDonald's can be run by 17 year old part-timers and even 60 year old
retirees…

… Because McDonald's has a PROVEN SYSTEM!

But unfortunately, not every company in the world uses a PROVEN SYSTEM.

And this explains why close to 90% of all businesses fail within the first 12 months.

In order for a system to be considered PROVEN, it must first generate results that are:

1) Predictable
2) Repeatable

The reason why gambling is NOT a PROVEN SYSTEM and cannot be considered a business (for the casual gambler) is because you can neither ACCURATELY predict your next win, nor repeat your previous win ALL the time!

The bottom line: If you want to run a profitable internet business, learn and use a PROVEN SYSTEM!

Before we end today's lesson, I want to share with you two very important marketing concepts.

I call it the TWO IMMUTABLE LAWS OF MARKETING.

1st Immutable Law Of Marketing – Add Value

If you want to succeed online, always remember that you need to ADD VALUE.

There are 4 ways you can add value online.

1) Help people make money
2) Help people save money
3) Help people save time
4) Help people solve a problem

In other words, before you start your online business, ask yourself how you can help people add value in one or more ways above.

2nd Immutable Law Of Marketing – Be Different

In today's crowded marketplace, there is a need to differentiate our products and services from others in the same marketplace.

The truth is, people SHOP, both offline and online.

They want a great deal – and will compare offers and choose to buy from someone who offers the best deal.

So make sure you have a Unique Selling Proposition (USP) for your products or services.

That's all for today.

Source: Fabian Lim (Founder & CEO, World Internet Academy) and Kelvin Kong (Founder & CEO, Internet Marketing School)

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